How to Reduce eCommerce Cart Abandonment Rate in 2022

Shopping cart abandonment is common challenge for all ecommerce store owners. It usually happens when customers add items to their shopping cart and leave before making a purchase. Cart abandonment rate is crucial metric for retailers to monitor, as it is correlated to customer conversion rates as well as revenue. A high cart abandonment rate is not a healthy sign for your e-commerce business success in competitive market.

Top Reasons for Shopping Cart Abandonment

Complex navigation with lack of transparency into shipping costs and return policies are key reasons of shopping cart abandonment. It is tough to fully eliminate cart abandonment. But understanding what’s causing abandon will help protect your conversion rate.

1. Confusing checkout process

Shoppers look for fast checkout within the B2B Ecommerce Solutions and experiencing a complicated checkout process make your shoppers move to competitor website. Not only does this take away from the current checkout experience on your website, it also permanently restrict them from ever purchasing on your website again.

2. Hidden shipping costs

The shock of hidden costs occurs after a shopper share shipping information, only to find out additional charges they didn’t anticipate. Customers reevaluate their purchase after seeing those fees, then abandon their cart if they are not satisfied.

3. Mandatory account creation

Making mandatory for users to create an account before checking out is not a great strategy. This is annoying for first time shoppers who are not ready to sign up for an account. Making shoppers to create a username and password to finish the purchase adds an extra step ultimately slowing down the order completion process.

4. Payment security concerns

Most customers are, understandably, very cautious regarding online payments. If they don’t feel secure sharing personal details or face concerns that their payment information will not be handled properly, they will not follow through with their purchase. It is the responsibility of Ecommerce App Development Company to ensure security of the customer credentials.

Tips to Reduce Shopping Cart Abandonment Rate

1. Transparency in Cost

When you share cost details with your customers, including shipping costs, taxes apply, and any other fees they don’t get confused. They don’t feel they are conned with an unexpected price increase. Keep complete transparency of all cost involved in the purchasing process.

2. Streamlined Navigation

Customers look for quickly addition of items to their shopping cart and get back to inventory browsing in a simple way. The more work they have to do, the less likely they are going to purchase the products in their carts. Reach out to Magento Shopping Cart Development to make every step effortless for your ranging from adding items into their cart and quickly return to checkout for buying. Some retailers have eased the whole process for shoppers to checkout directly from the product page to lower the number of clicks and page views required to complete a transaction.

3. Integrate Progress Indicators

A progress indicator guides users about their location in the checkout process, and how many more steps are involved to complete shopping. A progress bar is a great feature to serve as a visual reinforcement for shoppers to complete their purchase. Shoppers get an encouragement to complete their purchase if they’ve seen how much they’ve already invested in the checkout.

Wrapping up:

We very well know that every customer segment is different, a lot of buyers have similar buying habits as well as preferences. One thing to keep in mind if checkout experiences are frustrating and time consuming shoppers most likely abandon their purchase. To succeed in today’s competitive world, online retailers must consult Magento Certified Developer India to prioritize stellar purchase experiences to convert website visitors into paying customers.