How to Reduce eCommerce Cart Abandonment Rate in 2022
Shopping cart abandonment is common challenge for all ecommerce store owners. It usually happens when customers add items to their shopping cart and leave before making a purchase. Cart abandonment rate is crucial metric for retailers to monitor, as it is correlated to customer conversion rates as well as revenue. A high cart abandonment rate is not a healthy sign for your e-commerce business success in competitive market. Top Reasons for Shopping Cart Abandonment Complex navigation with lack of transparency into shipping costs and return policies are key reasons of shopping cart abandonment. It is tough to fully eliminate cart abandonment. But understanding what’s causing abandon will help protect your conversion rate. 1. Confusing checkout process Shoppers look for fast checkout within the B2B Ecommerce Solutions and experiencing a complicated checkout process make your shoppers move to competitor website. Not only does this take away from the current checkout experience on yo...